Archive for: October, 2014

Importance of a Marketing Plan

Quite often when speaking with a new startup, I am told that they don’t have a written marketing plan. When asked why not, they typically say they don’t believe it is necessary, it is in their head, or that they believe written plans are the old-school way of doing things. For those of you that…

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Magento and Perfect Audience

I recently worked on a project that used Perfect Audience¬†with the Magento CMS platform. I searched far and wide for a pre-built plugin or some code that I could use for the integration. Unfortunately this was unsuccessful. Perfect Audience typically has great support and that is why I use them. Unfortunately they won’t provide technical…

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